Market Intelligence

Our market intelligence service provides a robust foundation for understanding the sports fan landscape. We go beyond surface-level data to deliver nuanced insights that can drive strategic decision-making.

Key features of our market intelligence service include:
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• ‍Comprehensive Platform Coverage: We collect data across all viewing platforms, including stadiums, homes, pubs, and digital streaming services. This holistic approach ensures no fan interaction goes unnoticed.
  
• ‍Trend Analysis: Our longitudinal studies track viewing trends over time, allowing you to anticipate and prepare for shifts in fan behaviour.
  
• ‍Demographic Profiling: We create up to 15 distinct fan clusters per sport, providing deep demographic insights. This granular approach helps you tailor your strategies to specific fan segments.
  
• Cross-Penetration Analysis: By examining the overlap between different sports and viewing outlets, we uncover valuable connections. This can reveal unexpected opportunities for partnerships or targeted marketing campaigns.
  
• ‍Custom Research Projects: We conduct bespoke studies tailored to your specific needs. For example, our upcoming women's football study will explore attendance patterns, ticket purchasing behaviours, matchday experiences, and spending habits to provide a comprehensive view of the women's football landscape in the UK.

Reports & Benchmarking

Our reports and benchmarking tools transform raw data into actionable intelligence, giving you a clear view of your position in the sports market.

Key elements of our reporting and benchmarking service include:
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• Detailed Performance Reports: We provide in-depth analysis of your performance across key metrics such as fan engagement, revenue generation, and brand perception.
  
• Industry Benchmarking: Compare your performance against industry standards and your direct competitors. This allows you to identify areas where you're excelling and where there's room for improvement.
  
• Trend Identification: Our reports highlight emerging trends in fan behavior and preferences, helping you stay ahead of the curve.
  
• Revenue Optimization Insights: We analyze spending patterns and identify opportunities to enhance revenue streams across tickets, merchandise, and concessions.
  
• Fan Experience Evaluation: Our reports can include detailed assessments of the fan experience, from ticket purchasing to post-event engagement, helping you enhance every touchpoint of the fan journey.
• Customized Dashboards: We provide easy-to-use dashboards that allow you to explore the data and generate insights tailored to your specific needs.

How We Work

At FansTrack, we understand that every client's needs are unique. While we're always ready to create a fully bespoke research and analysis process tailored to your specific requirements, we've found that many of our clients benefit from our tried-and-tested approach. Here's an overview of how we typically work with our clients:
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• Initial Consultation: We begin with a thorough discussion of your objectives and challenges.
  
• Custom Research Design: Based on your needs, we design a research plan that may include surveys, focus groups, data analysis, and more.
  
• Data Collection and Analysis: We use state-of-the-art tools and methodologies to gather and analyze data.
  
• Insight Generation: Our team of experts interprets the data to extract meaningful insights.
  
• Report Delivery and Presentation: We deliver comprehensive reports and present findings to your team.
• Ongoing Support: We provide continued support to help you implement insights and monitor progress.

This process can be adjusted at any stage to better suit your needs and address the challenges your business is facing. By combining our industry expertise with cutting-edge research methodologies, FansTrack empowers you to improve fan engagement, optimise revenue streams, and make confident, data-driven decisions.